Mobile marketing is driving sales and growth for many businesses across the world, and if you haven’t caught up with it yet, prepare to fall behind!
You should know that there are more than 6.9 billion mobile users across the world. And according to research, 59% of website traffic comes directly from mobile mediums.
So, it’s clear as day how important mobile marketing is for your business’s success. But since everyone these days seems to invest in mobile marketing campaigns, how can you stand out and make yours more effective?
We are sharing some tips from experienced marketers to help you strengthen your mobile marketing strategies. Please keep on reading!
1. Start with your website:
Did you know that since the summer of 2015, the percentage of mobile searches on Google is growing higher and higher every year? This means that businesses looking to attract buyers to their websites need to make them as mobile-friendly as possible.
A mobile-friendly website simply means responsive design, less clutter, and dynamic serving. Creating a mobile-friendly website does not necessarily cost an arm and a leg. You just need to know the right strategy and tools to get started.
Here are a few tips from us that will help you make your site mobile-friendly:
- Choose a mobile-friendly and responsive theme for your site
- Use fewer pop-ups
- Consider giving headlines in large, readable font
- Publish videos on YouTube and then embed them on your website
- Use compressed images to make your website light
- Carefully place CTAs and choose the right size
- Make sure your affiliate links aren’t too close together and also follow a mobile-friendly theme.
Pro Tip: If you are creating a website on WordPress, you can make use of free mobile-friendly themes. but if that’s not an option for you, WPtouch mobile plugin is another smart way to create a mobile-responsive site.
2. Publish mobile-friendly content:
To crawl into the short attention span of your mobile audience, you need to create concise, and mobile-friendly content. But what does that mean? Mobile-friendly content often means less written text, more bold headings, videos, and brief information.
According to Google, 53% of mobile users visiting a site leave it within 3 seconds if it has speed issues. This indicates that mobile users are often in haste and need answers to their queries as fast as possible.
Now ask yourself, is the about us page really that important on the mobile version of your site?
While the choice is yours, we advise you to include to-the-point information on your site. Go for tabbed-style content and use bullet points, subheaders, and white space to make your content readable.
Additionally, it’s even better if you provide your users with varying content. Videos, infographics, and slideshows often do better on mobile-compatible websites. So, make use of these mediums as well to give your users an enhanced browsing experience.
3. Identify your mobile audience and their needs:
Before you launch a full-fledged mobile marketing campaign, it’s better to research your target audience and understand their needs. This is a crucial step because it helps you segment your audience and shape strategies accordingly.
Remember that the whole point of targeting customers on their mobile is to reach them where they are. Your efforts will be in vain if you fail to connect with your audience. So, customer research is key!
The main part of customer research is getting answers to the what, why, and where questions. Here are a few things you need to get answered before moving ahead with your campaign:
- What type of devices do your target customers use? (tablet, mobile, smartphone, feature phone, etc.)
- What are the demographics of your target customers?
- How do your customers like to be reached? (SMS campaign, mobile application, or website)
- Where are your customers when they interact with your brand and what are they looking for?
4. Attract the local crowd with Google My Business:
Registering your brand on Google My Business is a great way to reach a high number of local customers. Statistics suggest that more than 64% of consumers run Google searches to find local businesses in their area.
Getting started with Google My Business is simple. You need to create a profile, fill in the information, and your business will appear on Google Maps.
Here are a few benefits of getting local with Google My Business:
- GMB allows your business to be more visible to your local customers.
- Customers can find and directly verify your information through GMB.
- GMB is a great platform to receive first-hand reviews from customers.
- GMB provides real-time Insights to the users, helping them make informed business decisions.
- Unlike other listing websites, GMB is completely free and easy to use.
5. Run a text messaging campaign:
While many marketers see an SMS campaign as a side project, it can yield powerful results if executed correctly. In times when everyone is relying on the power of text to communicate, sliding into the inbox of your prospects and delivering your message makes sense.
Statistics suggest that 75% of consumers are not bothered by marketing messages and prefer receiving texts from their favorite brands.
There are countless benefits of including SMS in your marketing campaign. Let’s have a look at a few:
- SMS marketing is more direct and allows you to add a personal touch to your brand messages.
- SMS marketing is more trackable for marketers.
- Unlike other marketing channels, SMS marketing is considerably faster.
Conclusion:
Mobile marketing is a way forward and businesses need to adapt to this new strategy to succeed. Various statistics are proof that people interact with brands more from their mobile devices than desktops. While it may seem like a lot of hard work to alter your marketing strategy to attract the mobile audience, it will eventually save you from losing out to your competitors. Contact us today to get help in your mobile marketing journey!